Tips To Use Images Better In Email Marketing

Pakar Bisnis Online - Tips To Use Images Better In Email Marketing : Images are great. They bring web sites, blogs and email marketing to life. However, images used incorrectly can end up being blank holes or gaudy eye sores in your online marketing, especially in your email marketing. Melania Attia of Campaigner gives these six suggestions for better email marketing.

* Use images to enhance your message. Pictures may be worth a thousand words but don’t rely on them to tell the entire story. If a recipient is using a mobile device or has disabled images in emails, make sure they can read what others are visually seeing. A good rule of thumb is to use a 30/70 ratio: 30% images and 70% text.

* Place larger images below the fold or preview pane. Use this format so readers using a preview pane or have blocked images from downloading automatically do not miss your message. No matter where you place the image, keep it to 600px width to keep it from being cut off on the screen.

* Include a clickable call to action with your image so you can see how your readers respond to each graphic. Data about who clicks on a photo’s hyperlink will give direction to future interaction. If the report shows traffic, use it in a future email. Don’t forget to include a text click-through for those who have turned off the graphic display option.

* Never use a background image when designing an email. The chances are great that it will not render properly (if at all).

* Forgo image maps in email marketing. These are graphics with multiple paths or URL options (for example, click a, b or c). Most email editors do not support image maps and strip them out. Rather than compromise your visual message, use them on your website instead.

* Before you send out your email, preview the email to ensure that it looks good with images turned on and off. You can do this by sending the email to yourself. A good email marketing service will also allow you to view print versions of HTML and text emails, resize the preview window size and to preview the viewing area or simulate different email window sizes, indicate the email file size and show/hide images. ( Source ; www.businessinsider.com )
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tips and tricks Effective Google SEO Strategy Helps Your Business

tips and tricks Effective Google SEO Strategy Helps Your Business : SEO marketing is all about tips and tricks; find out how SEO for Google and other search engines can increase leads and revenue, Check this article out as it appears in our March Issue of Business Review Canada. Trust us, it's way cooler to read this article when you can flip through our user-friendly e-reader.

I have a client who previously spent the bulk of his advertising dollars on print. After convincing him to invest his money in Search Engine Optimization (SEO), his website now gets roughly 20,000 targeted unique visitors a month, or double what it did. But what about the bottom line, or ROI on SEO?
Why Should I Invest in SEO?

Type the keyword “Phone” into Google and what do you find? AT&T. In 2009 AT&T spent $8 million on SEO advertising. They identified a keyword used by customers 55,000,000 times a month and monopolized on that one term! While achieving that position took over a year, they now receive new customers every day as a direct result.

I have a client that sells shoes online through his brick and mortar shop. Analytics track his online sales and in December alone he closed a staggering $500,000 from SEO. He is on the first results page of Google for the term “Shoe Store,” which is typed into Google 300,000 times a month.

SEO Tricks

Quality links are the secret to Google SEO.

You are interested in buying an Audi. You come to an informational page by a respected author and within its contents you read the words, “While a quick ride, the 2011 Audi Q5 ….” Your eye is drawn to the highlighted words “2011 Audi Q5;” you drag your mouse over the keywords where the “link” brings you to the Audi.com page advertising that exact model.

That link is counted as a vote for the Audi.com website, which has just gained significant SEO juice. Because the link reads “2011 Audi Q5,” Google interprets Audi.com to be relevant for that search term and should therefore show up in the organic listings.

Why would these well known brands spend so much on SEO? It works.

SEO Marketing
My clients and your competitors are already riding the SEO train. If you don’t believe me, visit Google and type in different terms from your industry. I am positive you will find your competitors popping up.

Google SEO takes time but builds a website that generates leads for life. SEO generates links, ranking and creates an overall asset to your company.

How can I emulate this practice within my budget?

1. Content Expansion - The more pages you have on your website the more keywords and terms you show up for.

2. Keyword Analysis – Identify realistic keywords that get high conversion traffic, in other words, quality over quantity, e.g. find a tactic your competitors have yet to identify.

3. Quality Links – These are the underlined words you click on in articles that lead you to another website. Most SEO companies just build a boatload of them, but you want quality not quantity.

4. Website analysis – While the pictures on your website might be great, Google can’t read images. Utilizing the keywords you have chosen, apply as much relevant content to your home page.

SEO Costs and Benefits

What does SEO cost? That really depends on the keywords identified; pricing can range from $2,000 a year to $2,000 per month, and results can be seen in as little as 2 weeks. There are so many untapped keywords that your competition has yet to identify. There are literally 1,000s of visitors searching for your services. You just need to take the first step to Google SEO.

SEO Summary:

* Write for How People Search: Write to be found when people are searching. That means using the words your target readership is using.
* Keywords: Adding the top keywords related to your website helps bring more traffic to your site. You should have a minimum of 3 to 5 keywords per page.
* Summary: Wherever possible, provide a simple summary or abstract at the top of your web pages.
* Smart Links – Remember, Google SEO prefers Quality over Quantity.
John Daly is the founder and president of Defuse Marketing, a global leader in Search Engine Optimization and Internet Marketing strategies. Defuse Marketing has helped clients reach their Internet strategy goals within realistic time frames and continues to gain up to date knowledge by consistent studying of the latest software, tips and SERP algorithms. Read More...